Envisioning
Sustainable Futures: A Media/Arts Initiative
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Global
Urban Development is organizing Envisioning Sustainable Futures: a Media/Arts
initiative. Through the media and the
arts, we aim to identify new ways to create and present images of a future
society of Sustainable Economic Development that is in relative harmony and
balance with the cycles of nature based on conserving and reusing all natural
resources (not only fossil fuels, but water, land, materials, etc.), rather
than overusing and wasting them. In other words, people, places, and
organizations worldwide can “get richer by becoming greener”, earning and
saving more money by using fewer resources and reusing more. Everyone
will be better off economically and environmentally, with greater prosperity,
improved health, enhanced quality of life, and much more stable peace (because
people won't be engaging in violent conflict over increasingly scarce
resources).
There
are three ways that media/arts professionals can enlighten and entertain the
general public about this new paradigm of Sustainable Economic Development, and
"Be the Change" as Mahatma Gandhi famously said:
1)
Create futuristic stories and scenarios, especially with visual elements, which
portray people throughout the developed and developing world, living in
advanced technological sustainability. Regardless of what drama or
comedy, science fiction, documentary non-fiction, or video game content is in
the foreground, the background will be digital and other images of modern
sustainability. For example, there will still be Times Square in the
future, but it will be based on LED lighting powered by renewable energy, and
there will still be people driving cars to work and play, but they will be
driving plug-in electric vehicles powered by renewable energy. All businesses
and jobs will be "green" in the sense that their revenues are shaped
by technological innovation and resource efficiency based on Green Savings,
Green Opportunities, Green Talent, and Green Places.
2) Present interesting and
compelling images of current sustainability efforts, such as the amazing story
chronicled in the late Ray Anderson's 2009 book, Confessions of a Radical Industrialist, about how a corporate CEO
of a petroleum-based industrial carpeting manufacturer and installer that was a
wasteful polluter, decided to become a sustainable company and succeeded over
15 years in becoming far more environmentally friendly both in terms of the
production processes and the products, and along the way substantially
expanding market share, revenues, and profits. Ray Anderson's Interface
Corporation definitely got richer by becoming greener and earned more money by
using fewer resources and reusing more.
3) Identify,
document, and share experiences about the most resource efficient, conserving,
and recycling ways to produce media and arts events and products. Media
and arts professionals and businesses should also be getting richer by becoming
greener, and demonstrating that innovation, efficiency, and conservation in the
use and reuse of all natural and human resources is the best way to increase
jobs, incomes, productivity, and competitiveness. In the Sustainable
Economic Development paradigm, both the production process and the
media/arts/educational content are at peace and in harmony with Mother Nature.
Sustainability will be the guiding principle in theory and practice to
the mutual betterment of everyone and everywhere.
Envisioning
Sustainable Futures Committee
Co-Chairs: Rosa Alegria, Claudia Laub, Julie Henry, and Emilia Queiroga
Jobeda Ali
Antonella Battaglini
Rob Bennett
Scott Bernstein
Sergio Besserman Vianna
Lucelena Betancur
Clement Bezold
Lawrence Bloom
Uwe Brandes
Lester Brown
Rinaldo Brutoco
David Burwell
Tess Cacciatore
Peter Calthorpe
Simon Cavelle
Don Chen
Douglas Cohen
Thais Corral
Naomi Davis
Dianne
Dillon-Ridgley
Hank Dittmar
Ladislau Dowbor
Peter Droege
Andre Duany
Will Duggan
Richard Eidlin
David Fenton
Marlene Fernandes
Ismael Fernandez-Mejia
Rebecca Ferrell
Morel Fourman
Robert Freling
Tsuyoshi Fujita
John Fullerton
Alastair Galpin
Banning Garrett
Nicky Gavron
John Geesman
Raymond Gindroz
Luigi Fusco Girard
Herbert Girardet
Theodore Gordon
Richard David Hames
James Hanusa
Rafal Hejne
Hazel Henderson
Elliott Hoffman
Walter Hook
Paul Hughes
Davina Jackson
Paul James
Calestous Juma
Daniel Kammen
Fred Kent
Ashok Khosla
C. S. Kiang
Sean Kidney
Michael Klowden
Eve Konstantine
Keith Laughlin
Florian Lennert
Jaime Lerner
Richard Lindberg
Rodrigo Loures
Steven Lovink
L. Hunter Lovins
Ernani Machado
Adalberto Maluf
Gideon Mandara
Tony Manwaring
David Martin
Andreia Marin Martins
Peter Matthies
Stephanie McClellan
Cynthia McEwen
Jane McRae
Dale Medearis
Miguel Mendonca
Cesar Menezes
Peter Merry
Dan Montgomery
Elizabeth Moule
Geoff Mulgan
Mary Newsom
Laurie Kaye Nijaki
Lisa Nisenson
James Nixon
Lora O’Connor
Jeff Olson
Mary Jane Ortega
Gerald Page
Kathryn Papp
Doug Payne
Neal Peirce
Nicolai Peitersen
Christina Carvalho Pinto
Glorianna Pionati
Alexander Plessl
Bill Radulovich
Bill Randolph
Michael Replogle
Alex Ribeiro
Graham Richard
Jackie Roberts
Susan Rochford
Renato Romano
Tom Roper
Stuart Rowlands
Hans Joachim Schellnhuber
Marybeth Schubert
Nola-Kate Seymoar
Jigar Shah
Molly O’Meara
Sheehan
Michael Shuman
Adele Simmons
Jasper Sky
Daniel Solomon
John Spears
Oliver Stewart
Sean Sweeney
Kaarin Taipale
Sein-Way Tan
Sophia Trapp
Martin Tull
Pablo Vaggione
Steve Viederman
Ramiro Wahrhaftig
Kim Walesh
Al Washa
Michael Wegener
Wayne Wescott
Eva Willmann de Donlea
Darcy Stallings
Winslow
Susan Witt
Michelle Wyman
Robert Yaro
Nicholas You
Dimitri Zenghelis
Larry Zinn
Erla Zwingle
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